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The competition among fmcg manufacturers is also growing and as a result of this, investment in fmcg industry is also increasing, specifically in india, where fmcg industry is regarded as the fourth largest sector with total market size of us$131 billion. Request pdf on researchgate | e-business strategy development: an fmcg sector case study | purpose – this paper sets out to discuss the development of an e-business strategy by a uk soft drinks . This free information technology essay on essay: the impact of ict on the banking sector and payment system is perfect for information technology students to use as an example. Viral marketing of fmcg using social media background viral marketing or viral advertisement is a recent buzzword in the field of marketing (blythe, 2006 scott.
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Fmcg industry, conversely also called as consumer packaged goods industry fast moving consumer goods are those fragile consumables which are usually consumed by the consumers at a regular interval. Essay example: introduction to fmcg industry agri-business, packaged foods & confectionery, information technology, branded apparel, greeting cards, safety . Fast moving consumer goods (fmcg) include every product like food and non food product non-alcoholic beverages is a sector of fmcg market which was valued $80 .
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